ABOUT US

Seraph is a women’s boutique store located in The Junction, NSW. Founded, owned and operated by local Newcastle mother-of-3, Genevieve Crane, since 2012.

With 30 years of experience in the jewellery industry, Genevieve is a qualified diamond grader and has worked alongside internationally renowned fine jewellery designers such as, Cerrone, and Australian Designer Jewellers (formally, ABJ).

Genevieve started out hosting jewellery parties, selling quality sterling silver and semi-precious natural gemstone pieces from home, and made the decision to move into a shop space, expanding additionally into gifts and homewares. After 5 years, the store completely pivoted. Swapping the ceramics and glassware for fashion and accessories, Seraph became the iconic boutique one-stop-shop for women looking for quality and unique styling and jewellery.

With a now “cult” following amongst eclectic Novocastrian women, Seraph is growing and shaping itself to fit into the online retail space. Now sporting an active social media presence and an ever-evolving website, Seraph is gaining attention from all over.

Opening Hours

Mon – Fri: 9am to 5pm

Saturday: 9am to 2pm

Sunday: CLOSED